Brand Workbook survey draft

1 quiz brand identity & personality → naming + brand personality + visual identity (aggiungere domande payoff type of logo & symbol font ecc da slide luca)

1 quiz company storytelling

questionario naming

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There are six different types of brand names and pretty much every Company in the world falls into one of them. startups 1️⃣ Founder: Tiffany & Co. - Named after Charles Tiffany, noting that founder names work best for luxury and high-end brands. 2️⃣ Descriptive: Facebook - Combining "Face" and "Book", showing how they clearly communicate the brand story. 3️⃣ Acronym: IBM (International Business Machines) - Demonstrating how an acronym can be a short-hand version of a descriptive name. 4️⃣ Fabricated: Kodak - A made-up name that starts and ends with "K", noting these can be distinctive and easier to trademark. 5️⃣ Metaphor: Nike - Named after the Greek goddess of victory, showing how metaphor names can evoke brand experience or positioning. 6️⃣ Real Words: Uber - Where "uber" means "super" or "more than just taxi", demonstrating how real words can suggest attributes or benefits.

Origini del Brand e Milestone

Raccontare la storia dell’azienda e del brand accresce la credibilità nei confronti di tutti gli stakeholder e crea una relazione diretta tra il percorso dei Founder e l’esperienza dei clienti, accrescendo la fiducia.

1. Anno di fondazione
Copy

2. Cosa ha portato i Founder a lanciare la startup?
Copy

3. Il percorso Milestones, sfide e successi
Copy

Le spokespeople

Figure chiave e portavoce dell’azienda

Key Messages

3-5 messaggi chiave

Visual Identity

1. Quali colori pensiamo siano adatti al brand?
2. Un brand che pensiamo abbia una forte brand identity