Eleventh

[Output] Brand Value Proposition

1️⃣ Brand Value Proposition ⚠️ Section not completed

Brand Identity WIP

1️⃣ Brand Identity Brand Name: Eleventh Brand Name Story: The number Eleven is often associated to new beginnings and creative potential, embodying the Brand personality and reasoning with the target. Logo Components: Logomark, Logotype Logo Story: The number Eleventh is represented in figures and letters in the logomark and logotype, with a modern bold font. A vibrant purple colour communicates the brand personality. Links: Logo folder Palette: Color Name: Electric Purple RGB: (177, 32, 255) HEX: #B120FF CMYK: (31, 87, 0, 0) Pantone: 2655 C Color Name: Lavender Mist RGB: (226, 203, 239) HEX: #E2CBEF CMYK: (5, 15, 0, 6) Pantone: 7443 C Color Name: Deep Charcoal RGB: (25, 25, 25) HEX: #191919 CMYK: (0, 0, 0, 90) Pantone: Black 6 C Color Name: Ivory Dust RGB: (241, 239, 231) HEX: #F1EFE7 CMYK: (0, 1, 4, 5) Pantone: 7499 C

Brand Name

Eleventh

Brand Purpose Statement

At Eleventh, we exist to empower startups to reach their full potential through innovative marketing and communication strategies. By fostering creativity and flexibility, we help our clients navigate the complexities of the business landscape, transforming their ideas into impactful realities. Our purpose is to inspire growth and connection, making every voice heard in a crowded marketplace.

Brand Name Story

The number Eleven is often associated to new beginnings and creative potential, embodying the Brand personality and reasoning with the target.

Digital products

-

Palette colours

Color Name: Electric Purple RGB: (177, 32, 255) HEX: #B120FF CMYK: (31, 87, 0, 0) Pantone: 2655 C Color Name: Lavender Mist RGB: (226, 203, 239) HEX: #E2CBEF CMYK: (5, 15, 0, 6) Pantone: 7443 C Color Name: Deep Charcoal RGB: (25, 25, 25) HEX: #191919 CMYK: (0, 0, 0, 90) Pantone: Black 6 C Color Name: Ivory Dust RGB: (241, 239, 231) HEX: #F1EFE7 CMYK: (0, 1, 4, 5) Pantone: 7499 C

Payoff

3389943421

Fonts

Titles: Siffon Body: TT Commons Pro

Industry

Marketing

Job Title

Founder

Logo Story

The number Eleventh is represented in figures and letters in the logomark and logotype, with a modern bold font. A vibrant purple colour communicates the brand personality.

Name

Emilia Pezzini

Positioning Statement

Eleventh creates marketing and communication projects that help startups meet their business goals with an innovative and flexible approach to consultancy.

Strong Brand Identity inspo

Notion, Cosmico, Fiverr

TOV adjectives

Direct, Casual, Resourceful

TOV examples

"PR campaigns and Media plans that amplify your voice." -> straight to the point, direct statement focused on the concrete outputs and benefits "Non serve più pubblico. Serve quello giusto." -> bold, matter-of-fact statement

TOV like / dislike

It is aligned to startup target, but I need to further elaborate it for more communication channels and increase coherence

Who are the Spokespeople for the Brand?

Emilia Pezzini Founder & Project Manager Brand, Marketing & Comms expert with 10+ years of experience with startups, scaleups, corporates, SMEs, and venture capital firms, both in-house and as a consultant.