Logo
  • Contact
  • LinkedIn

Eleventh

icon
[Output] Brand Value Proposition

1️⃣ Brand Value Proposition ⚠️ Section not completed

icon
Brand Identity WIP

1️⃣ Brand Identity Brand Name: Eleventh Brand Name Story: The number Eleven is often associated to new beginnings and creative potential, embodying the Brand personality and reasoning with the target. Logo Components: Logomark, Logotype Logo Story: The number Eleventh is represented in figures and letters in the logomark and logotype, with a modern bold font. A vibrant purple colour communicates the brand personality. Links: Logo folder Palette: Color Name: Electric Purple RGB: (177, 32, 255) HEX: #B120FF CMYK: (31, 87, 0, 0) Pantone: 2655 C Color Name: Lavender Mist RGB: (226, 203, 239) HEX: #E2CBEF CMYK: (5, 15, 0, 6) Pantone: 7443 C Color Name: Deep Charcoal RGB: (25, 25, 25) HEX: #191919 CMYK: (0, 0, 0, 90) Pantone: Black 6 C Color Name: Ivory Dust RGB: (241, 239, 231) HEX: #F1EFE7 CMYK: (0, 1, 4, 5) Pantone: 7499 C

icon
Key Messages

icon
OK in current name

Brand Guidelines Document
icon
Brand Name

Eleventh

icon
Brand Purpose Statement

At Eleventh, we exist to empower startups to reach their full potential through innovative marketing and communication strategies. By fostering creativity and flexibility, we help our clients navigate the complexities of the business landscape, transforming their ideas into impactful realities. Our purpose is to inspire growth and connection, making every voice heard in a crowded marketplace.

Brand Purpose Statement Input
icon
Brand Value Proposition Section
icon
Brand Values

icon
Brand renaming
No
icon
Brand Name Story

The number Eleven is often associated to new beginnings and creative potential, embodying the Brand personality and reasoning with the target.

icon
Company Foundation

Company Storytelling Input
Skip Company Storytelling section
icon
Competitors

Describe your Logo idea

icon
Digital products

-

icon
Email
emilia@projecteleventh.com
icon
Existing Brand Guidelines
No
icon
Existing Palette
Yes
icon
Palette colours

Color Name: Electric Purple RGB: (177, 32, 255) HEX: #B120FF CMYK: (31, 87, 0, 0) Pantone: 2655 C Color Name: Lavender Mist RGB: (226, 203, 239) HEX: #E2CBEF CMYK: (5, 15, 0, 6) Pantone: 7443 C Color Name: Deep Charcoal RGB: (25, 25, 25) HEX: #191919 CMYK: (0, 0, 0, 90) Pantone: Black 6 C Color Name: Ivory Dust RGB: (241, 239, 231) HEX: #F1EFE7 CMYK: (0, 1, 4, 5) Pantone: 7499 C

icon
Payoff

3389943421

icon
Existing TOV
Yes but we want to restyle it
icon
Existing Typography
Yes
icon
Existing logo components
LogomarkLogotype
icon
Expected GtM

icon
Fonts

Titles: Siffon Body: TT Commons Pro

icon
Goals and ambition

icon
How do you do it?

icon
How do you see the future?

icon
Impact

icon
Industry

Marketing

icon
Job Title

Founder

icon
KO colours
icon
KO current Logo

icon
KO current Palette

icon
KO in current name

icon
Liked name types
icon
Liked types of Fonts

icon
Logo Story

The number Eleventh is represented in figures and letters in the logomark and logotype, with a modern bold font. A vibrant purple colour communicates the brand personality.

Logo folder
https://drive.google.com/drive/u/1/folders/1fkxPAlJPVfmeu__FQgBQCLvQ3E3ZmepQ
icon
Logo ideas

icon
Logo inspo

Logomark
Logotype
icon
Manual Brand Purpose Statement

icon
Manual Mission Statement

icon
Manual Vision Statement

Mission Statement Input

icon
Name

Emilia Pezzini

icon
Naming ideas

icon
Need product/UX/UI
No
icon
Need website
No
icon
New Logo
No
icon
OK colours
icon
OK current Logo

icon
OK current Palette

Other Brand projects needed

icon
Other KO colours

icon
Other OK colours

icon
Palette inspo

icon
Existing Payoff
Yes
icon
Positioning Statement

Eleventh creates marketing and communication projects that help startups meet their business goals with an innovative and flexible approach to consultancy.

icon
Pre GtM
Yes
icon
Quotation request
Yes
icon
Strong Brand Identity inspo

Notion, Cosmico, Fiverr

Submission time
Oct 20, 2025 6:04 PM
icon
Support needed for website
icon
TOV adjectives

Direct, Casual, Resourceful

icon
TOV examples

"PR campaigns and Media plans that amplify your voice." -> straight to the point, direct statement focused on the concrete outputs and benefits "Non serve più pubblico. Serve quello giusto." -> bold, matter-of-fact statement

icon
TOV like / dislike

It is aligned to startup target, but I need to further elaborate it for more communication channels and increase coherence

icon
TOV other adjectives

icon
TOV personality
FunnyCasualMatter-of-factEnthusiastic
icon
Targets

icon
Team
icon
USPs

Vision Statement Input

icon
Liked existing names

icon
What do you do?

icon
What has been the journey so far?

icon
What motivated the Founders to launch the startup?

icon
Who are the Spokespeople for the Brand?

Emilia Pezzini Founder & Project Manager Brand, Marketing & Comms expert with 10+ years of experience with startups, scaleups, corporates, SMEs, and venture capital firms, both in-house and as a consultant.

icon
[correct] Naming ideas

Logo

Contact

P.IVA 13627040960 | Via Privata del Gonfalone 4, 20123, Milan, Italy 💜

LinkedIn